Introduction:
Mobile games have become increasingly popular in recent years, and starting your own mobile game development company can be a profitable venture. However, it can also be challenging to get started, especially if you don’t know where to begin. In this article, we will guide you through the process of starting a mobile game development company step by step, from coming up with an idea to launching your game and growing your business.
Part 1: Coming Up With an Idea
The first step in starting a mobile game development company is to come up with an idea for a game that will appeal to your target audience. It’s important to consider the types of games that are popular among your target market and what features would make your game unique. You can also conduct market research to identify gaps in the mobile game industry that your game could fill.
Case Study:
Let’s take the example of Angry Birds, which was launched by Rovio in 2009. The game quickly became popular among casual players and was able to generate significant revenue for the company. However, what made Angry Birds successful was not just its fun gameplay, but also the fact that it filled a gap in the market for mobile games that were easy to play but difficult to master.
Part 2: Designing Your Game
Once you have an idea for your game, it’s time to start designing it. This includes creating the game’s artwork, writing the code, and testing the game to ensure it runs smoothly. It’s important to keep in mind that mobile games are often played on smaller screens, so it’s essential to design the game with this in mind.
Case Study:
Take the example of Pokemon Go, which was launched by Nintendo in 2016. The game was a huge success due to its innovative augmented reality gameplay and its ability to tap into the popularity of the Pokemon franchise. However, what made Pokemon Go successful was not just its unique gameplay, but also the fact that it was designed specifically for mobile devices.
Part 3: Developing Your Game
Once you have your game design in place, it’s time to start developing it. This includes writing the code, creating the artwork, and testing the game to ensure it runs smoothly. It’s important to keep in mind that mobile games are often played on smaller screens, so it’s essential to optimize the game for these devices.
Case Study:
Take the example of Candy Crush Saga, which was launched by King in 2012. The game quickly became popular among casual players and was able to generate significant revenue for the company. However, what made Candy Crush Saga successful was not just its fun gameplay, but also the fact that it was optimized specifically for mobile devices.
Part 4: Marketing Your Game
Once your game is ready to launch, it’s time to start marketing it. This includes creating a website, social media accounts, and advertising on platforms like Google AdWords and Facebook. It’s important to create a strong brand identity for your game and to target the right audience.
Case Study:
Take the example of Fortnite, which was launched by Epic Games in 2017. The game quickly became popular among teenagers and young adults and was able to generate significant revenue for the company. However, what made Fortnite successful was not just its fun gameplay, but also its strong marketing campaign that targeted the right audience.
Part 5: Launching Your Game
Once you have designed and developed your game, it’s time to launch it on the app store or Google Play Store.
